Obesity and Addiction: Theories and Concepts

Obesity and Addiction: Theories and Concepts As a want-to-be conscious eater and as an individual susceptible to diabetes through a prevalent family history, I was intrigued by the article Why One Cream Cake Leads To Another published in The Scientist. It caught my eye to learn that maybe there was a scientific reason behind my cravings of Starkbucks’ Frappucinos and Insomnia’s S’mores Deluxe cookies; and maybe there is a valid and researched explanation as to why, when experience of consuming these particular treats, even when â€Å"full†, is it like a bitter sweet ending? Is this a minor case of a food craving? Is there some biochemical reason as to why one feels they must have much and must have it often? Can it be lack of discipline to keep these things a reoccurring part of my diet even when attempting to make my eating habits cleaner and more nutritious? Why One Cream Cake Leads To Another, begins to answer these questions. A chronic high-fat diet is thought to desensitize the brain to the feeling of satisfaction that one normally gets from a meal, causing a person to overeat in order to achieve the same high again. Newer research however, suggests that this desensitization actually begins in the gut itself, where production of a satiety factor, which normally tells the brain to stop eating, becomes dialed down by the repeated intake of high-fat food. High-fat foods produce an endorphin response in the brain when they hit the taste buds; the gut also sends signals directly to the brain to control our feeding behavior. Mice nourished via gastric feeding tubes, which bypass the mouth, exhibit a surge in dopamine—a neurotransmitter promoting reinforcement in the brain’s reward circuitry—similar to that experienced by those eating normally. This dopamine surge occurs in response to feeding in both mice and humans. But evidence suggests that dopamine signaling in the brain is deficient in obese people. Ivan de Araujo, a professor of psychiatry at the Yale School of Medicine, has now discovered that obese mice on a chronic high-fat diet also have a muted dopamine response when receiving fatty food via a direct tube to their stomachs. To determine the nature of the dopamine-regulating signal emanating from the gut, Araujo and his team searched for possible candidates. â€Å"When you look at animals chronically exposed to high-fat foods, you see high levels of almost every circulating factor—leptin, insulin, triglycerides, glucose, et cetera,† he said. But one class of signaling molecule is suppressed. Of these, Araujo’s primary candidate was oleoylethanolamide(OEA), food-intake modulators . Not only is the factor produced by intestinal cells in response to food, he said, but during chronic high-fat exposure, â€Å"the suppression levels seemed to somehow match the suppression that we saw in dopamine release.† It is not clear why a chronic high-fat diet suppresses the production of oleoylethanolamide. But once the vicious cycle starts, it is hard to break because the brain is receiving its information subconsciously, said Daniele Piomelli, a professor at the University of California, Irvine, and director of drug discovery and development at the Italian Institute of Technology in Genoa. â€Å"We eat what we like, and we think we are conscious of what we like, but I think what others are indicating is that there is a deeper, darker side to liking—a side that we’re not aware of,† Piomelli said. â€Å"Because it is an innate drive, you cannot control it.† Put another way, even if you could trick your taste buds into enjoying low-fat yogurt, you’re unlikely to trick your gut. So if eating has much to do with biochemical and people dealing with obesity have a lack thereof, at what point is one addicted to food? Tuomisto, T; Hetherington, Mm; Morris, Mf; Tuomisto, Mt; Turjanmaa, V; Lappalainen, R. (1999) study was to examine similar affective, physiological, and behavioral variables in chocolate addicts and control subjects. Method: Sixteen addicts and 15 control subjects took part in two laboratory experiments in which their heart rate, salivation, and self-reported responses were measured. Results: In the presence of external chocolate cues, chocolate addicts were more aroused, reported greater cravings, experienced more negative affect, and also ate more chocolate than control subjects. Self-report measures on eating attitudes and behavior, body image, and depression confirmed that a relationship exists between chocolate addiction and problem eating. Chocolate addicts showed more aberrant eating behaviors and attitudes than controls, and were also signif icantly more depressed. Discussion: Chocolate addicts may be considered to be a parallel with addicts generally, because they differ from controls in craving for chocolate, eating behavior, and psychopathology (in respect of eating and affect). According to Corwin and Grigson (2009), food addiction is a pervasive, yet controversial, topic that has gained recent attention in both lay media and the scientific literature. The goal of this series of articles is to use a combination of preclinical and clinical data to determine whether foods, like drugs of abuse, can be addictive, the conditions under which the addiction develops, and the underlying neurophysiological substrates. Operational definitions of addiction that have been used in the treatment of human disorders and to guide research in both humans and animals are presented, and an overview of the symposium articles is provided. We propose that specific foods, especially those that are rich in fat and/or sugar, are capable of promoting â€Å"addiction†-like behavior and neuronal change under certain conditions. That is, these foods, although highly palatable, are not addictive per se but become so following a restriction/binge pattern of consumption. Such consumm atory patterns have been associated with increased risk for comorbid conditions such as obesity, early weight gain, depression, anxiety, and substance abuse as well as with relapse and treatment challenges. The topic of food addiction bears study, therefore, to develop fresh approaches to clinical intervention and to advance our understanding of basic mechanisms involved in loss of control. Ifland JR1, Preuss HG, Marcus MT, Rourke KM, Taylor WC, Burau K, Jacobs WS, Kadish W, Manso G. (2009), study found the following: Overeating in industrial societies is a significant problem, linked to an increasing incidence of overweight and obesity, and the resultant adverse health consequences. We advance the hypothesis that a possible explanation for overeating is that processed foods with high concentrations of sugar and other refined sweeteners, refined carbohydrates, fat, salt, and caffeine are addictive substances. Therefore, many people lose control over their ability to regulate their consumption of such foods. The loss of control over these foods could account for the global epidemic of obesity and other metabolic disorders. We assert that overeating can be described as an addiction to refined foods that conforms to the DSM-IV criteria for substance use disorders. To examine the hypothesis, we relied on experience with self-identified refined foods addicts, as well as crit ical reading of the literature on obesity, eating behavior, and drug addiction. Reports by self-identified food addicts illustrate behaviors that conform to the 7 DSM-IV criteria for substance use disorders. The literature also supports use of the DSM-IV criteria to describe overeating as a substance use disorder. The observational and empirical data strengthen the hypothesis that certain refined food consumption behaviors meet the criteria for substance use disorders, not unlike tobacco and alcohol. This hypothesis could lead to a new diagnostic category, as well as therapeutic approaches to changing overeating behaviors. In drug addiction, the transition from casual drug use to dependence has been linked to a shift away from positive reinforcement and toward negative reinforcement. That is, drugs ultimately are relied on to prevent or relieve negative states that otherwise result from abstinence (e.g., withdrawal) or from adverse environmental circumstances (e.g., stress). Recent work has suggested that this dark side shift also is a key in the development of food addiction. Initially, palatable food consumption has both positively reinforcing, pleasurable effects and negatively reinforcing, comforting effects that can acutely normalize organism responses to stress. Repeated, intermittent intake of palatable food may instead amplify brain stress circuitry and downregulate brain reward pathways such that continued intake becomes obligatory to prevent negative emotional states via negative reinforcement. Stress, anxiety and depressed mood have shown high comorbidity with and the potential to trigger bo uts of addiction-like eating behavior in humans. Animal models indicate that repeated, intermittent access to palatable foods can lead to emotional and somatic signs of withdrawal when the food is no longer available, tolerance and dampening of brain reward circuitry, compulsive seeking of palatable food despite potentially aversive consequences, and relapse to palatable food-seeking in response to anxiogenic-like stimuli. The neurocircuitry identified to date in the dark side of food addiction qualitatively resembles that associated with drug and alcohol dependence. The present review summarizes Bart Hoebels groundbreaking conceptual and empirical contributions to understanding the role of the dark side in food addiction along with related work of those that have followed him.  ( Parylak SL1, Koob GF, Zorrilla EP. 2011) So what stands to question, after all this secondary data analysis, is this just another way of demonizing fat? Is food addiction a fact or is it fiction; an excuse built on â€Å"monuments of nothingness?† Must one really hope for another scientific revelation, to overcome bad eating habits? Though many factors go into the food we intake, how much, how often, and how we will or will not obtain enjoyment from it, there are also non-chemical factors. Such as, keep an open and level head about yourself when searching for a food high, it can mean more than your current weight or health, it can mean your life.

A Midsummer Nights Dream Essay: The Importance of Setting

The Importance of Setting in Shakespeare's A Midsummer Night's Dream  Ã‚      The two locations of Shakespeare's 'A Midsummer Night's Dream' are essential to the development of the plot, although their presentation relies wholly on the characters we meet there, their adventures and their descriptions of these places. Athens is not an accidental choice of location: although much of the detail of the play is quintessentially English, the classical setting enables Shakespeare to introduce the notable lawgiver, who has had his own problems in love; it makes plausible the reference to the severe law, and it allows Oberon to refer seriously to Cupid and Diana without the play's seeming blasphemous. Theseus is an enlightened ruler, notable for his wise judgement but there is a limit to his abilities: the problem Egeus gives him seems incapable of solution, so he tries to buy time and work on Egeus and Demetrius. But there seems little hope that the "harsh Athenian law" will produce a solution acceptable to all parties. The wood is mentioned first by Lysander, who has been there with Hermia and Helena on May Day, and in the following scene by Bottom. Neither seems to have any inkling of what they may meet there. The wood may be unremarkable in the daytime but at night it is a place of danger and confusion. The young lovers experience the confusion but do not know its cause. The mechanicals go to the Palace Wood because they wish to rehearse unseen, little knowing that the wood is full of spirits (not to mention the four young lovers).    Lysander's literal losing of his way anticipates his metaphorical losing of his way, in pursuing the wrong woman. Demetrius speaks to Helena in a manner no gentleman would care to use ... ...men's own strange standards the device is flawed, since Thisbe is left to find the dead Pyramus by (imagined) "starlight". The performance of Starveling also gives Theseus and Hippolyta the chance to crack some very topical jokes about changing and waning.    The play opens in Athens. We see how the young lovers and the mechanicals leave (for different reasons) this known and familiar place and enter the wood. This is the proper domain of the fairies, and no place for men, who enter at their peril. In the symmetry of the play, we see this process reversed in Act 5. Here the fairies come into Athens into the home of Theseus. But they are in no danger, not even of discovery. While they can promote the general fertility of the natural world in the wood, the importance of Theseus and Hippolyta requires a more direct overseeing of the conception of their heir.    A Midsummer Night's Dream Essay: The Importance of Setting The Importance of Setting in Shakespeare's A Midsummer Night's Dream  Ã‚      The two locations of Shakespeare's 'A Midsummer Night's Dream' are essential to the development of the plot, although their presentation relies wholly on the characters we meet there, their adventures and their descriptions of these places. Athens is not an accidental choice of location: although much of the detail of the play is quintessentially English, the classical setting enables Shakespeare to introduce the notable lawgiver, who has had his own problems in love; it makes plausible the reference to the severe law, and it allows Oberon to refer seriously to Cupid and Diana without the play's seeming blasphemous. Theseus is an enlightened ruler, notable for his wise judgement but there is a limit to his abilities: the problem Egeus gives him seems incapable of solution, so he tries to buy time and work on Egeus and Demetrius. But there seems little hope that the "harsh Athenian law" will produce a solution acceptable to all parties. The wood is mentioned first by Lysander, who has been there with Hermia and Helena on May Day, and in the following scene by Bottom. Neither seems to have any inkling of what they may meet there. The wood may be unremarkable in the daytime but at night it is a place of danger and confusion. The young lovers experience the confusion but do not know its cause. The mechanicals go to the Palace Wood because they wish to rehearse unseen, little knowing that the wood is full of spirits (not to mention the four young lovers).    Lysander's literal losing of his way anticipates his metaphorical losing of his way, in pursuing the wrong woman. Demetrius speaks to Helena in a manner no gentleman would care to use ... ...men's own strange standards the device is flawed, since Thisbe is left to find the dead Pyramus by (imagined) "starlight". The performance of Starveling also gives Theseus and Hippolyta the chance to crack some very topical jokes about changing and waning.    The play opens in Athens. We see how the young lovers and the mechanicals leave (for different reasons) this known and familiar place and enter the wood. This is the proper domain of the fairies, and no place for men, who enter at their peril. In the symmetry of the play, we see this process reversed in Act 5. Here the fairies come into Athens into the home of Theseus. But they are in no danger, not even of discovery. While they can promote the general fertility of the natural world in the wood, the importance of Theseus and Hippolyta requires a more direct overseeing of the conception of their heir.   

The World Needs International Accounting Standards Essay -- Accounting

Financial reporting has a responsibility to communicate the economic condition and functioning of an enterprise. This has to be accurate, reliable and comply by the accounting standards. Effective financial reporting is essential in maintaining confidence in an economy and encouraging investors to invest. Towards the end of 2008, the financial sector across the world was becoming increasingly unstable. Lehman Brothers had been declared bankrupt, Various allegations towards accounting standards have been made in relation to the financial crisis. A lot of banks worldwide valued most of their financial assets at historic cost, the cost at which the assets were initially bought at. These figures were not adjusted to the current market values, and therefore were over estimated on the financial accounts. The ‘incurred loss model,’ was also heavily criticised. This model required only those losses to be recorded which would have a damaging result on future cash flows. The damaging result would have to be reliably estimated. This model did not permit the effects of future losses to be acknowledged, which was one of the reasons why losses were being severely understated. Had these banks valued their financial assets at fair-value cost, then the accounts of the companies would have been giving a more realistic Picture of profits & losses, and maybe the crisis would have been Recognised earlier in time. Off-balance sheet standards have also been blamed for covering company losses. Off-balance sheet asset/liabilities are those which are exempt from appearing on the balance sheet. It has been put forward by the Financial Crisis Advisory Group that the off-balance sheet standards may have hidden losses, therefore... ... risk factors. In response to the financial crisis, the Boards have been advised to emphasise to business entities how crucial it is that the quality of the data recorded for financial reporting should be to a high standard. A global convergence of accounting standards is more imperative than ever, as financial markets are now global markets. A uniform set of accounting standards around the world would enhance transparency, encourage efficient allocation of resources and would allow risks to be recognised. At the moment, over 100 countries have adopted to the IFRS (International Financial Reporting Standards). The Boards have advised that economies that have not adopted the IFRS, should set a practical timetable for adopting these standards. It is not only vital to converge, but also to maintain common solutions and interpretations between economies.

The Castle

Blue collar Kerrigan home, is filled with love as well as pride for their modest lifestyle, but their happiness is threatened when developers attempt the compulsory acquisition of their house to expand the neighbouring Melbourne Airport. 3 high view crescent, Coolaroo – not aesthetically pleasing ‘eyesore’ opening shot shows sense of pride (satire) Despite all this, sweet-natured family patriarch Darryl (Michael Caton) believes that he lives in the lap of luxury. Blissfully unaware of his family’s lack of style or sophistication, he busies himself by driving a tow truck, racing greyhounds and constantly adding tacky renovations to the house.Kerrigan clan shares and supports his enthusiasm in every way. Though he has no wish to sell, points out faults of the house with pride, believing they would add value. Iconic Australian film, Title – Castle; home figuratively castle, humble household cause humour, Genre – humorous, comedy, satire (mock/ ri dicule something), Kerrigans – main family, Working class family, Low budget film, Melbourne setting next to airport – house built on toxic landfill, beneath power lines, Events told by son Dale Kerrigan p. o. , Australian culture/ identity, Made in 1997 Rob Sitch, Michael Caton father, Stephen Curry son, Humour: created by self-image of Australians – blue collar workers – concept of working class Aus and their place modern Australia, Refers to land rights movement of aboriginals, Darryl Kerrigan draws on explicit parallel between his struggle and the Aboriginal people Mabo case Main Ideas/ Themes; Justice, Class division, Inequality, Family, Marginalisation of working class by large corporate groups, Value of memories and place as opposed to monetary value, Man’s struggle for equality and justice, Exploitation of disempowered groups (working class) by the empowered group, A satirical view of suburban working class life – home is where the h eart is, ,Importance of family and community, unity, comment on the fabric of Australian society, A home is a place of belonging – we find our home most when we lose it, represent self identity An idiosyncratic (habits peculiar to them) and loving family who face the challenges presented by ‘compulsory acquisition’ house gets taken forcefully, Identity of working class family and their triumph at conquering the system, Humour created by what is described and what we actually see on the screen – tells us how marvellous when really it isn’t yet so serious when describing it, Aussie battler, working class, constructed through Darryl, Mateship, ommunity spirit (looking after Jack who is vulnerable), Outdoors, Bonnie Doon, nature, holidays, Sport, fishing shots of father and son, Myths – Australia is an egalitarian (not equal) society, Xenophobia – fear of foreigners through Lebanese neighbour, Urban warrior – fight for rights, justi ce, Tall poppy syndrome – one thinks is better than the rest , Myth of lucky country – disempowered by their ethnicity and age, Jack and Farouk, value; home, sense of place, respect, trust loyalty Construction of Aussie Battler; Plight of working class; Exploitation of working class by gov’t and large corporations, Challenges to authority, Uncovering the myth of the egalitarian society (not equal) Representation of setting; Bonnie Doon; Small town, on big lake, holiday home ‘serenity’ escape from life, stillness, quiet, desolate, barren, powerlines, insect-zapper-ironic-noisy, Images family bonding – gender representation, Simplicity of family – easily satisfied Representation of Setting – City scrapers; Canberra: high camera angles, tall city building, symbolism of power, imposing, sombre, grey, foreboding, ominous.Contrast to Bonnie Doon and high view crescent Courtroom: positioning on judge-elevated to establish power. Darryl down below signalling disempowerment. Sterile, very formal. Symbolises authority, justice, truth. Hammill says it ‘should be fair. ’ Difference in class structure evident through discourse, responses, Dennis Denuto’s office: lacks professionalism, small, claustrophobic, photocopier doesn’t work, messy, disorganised. City Street: â€Å"cheap smokes† on sign, written code, busy, claustrophobic, noise, a contrast to their suburb Dennis supporting Lawrence Hammill; Clearly Dennis doesn’t understand the complexities of the crown court and he attempts to mirror the actions of the defence lawyer, Humour vs. Satire – criticising and making fun of.Lawrence Hammill; Represents character who is prepared to take on the establishment , we warm to him because he doesn’t do it for personal gain, He fulfils the stereotype of his gender and class, being old and wise, His wisdom allows â€Å"the battler† or â€Å"working man† to ta ke on bureaucracy, His skilful argument allows justice and humility to prevail therefore and as an audience we quickly warm to those positive attributes of his character, We are impressed by his honesty, dignity and the friendship and support he offers the Kerrigan family The Ending; An archetypal happy ending, we begin the scene as outsides viewing the party from the outside the house, the shot framed by the window, The arration from Dale describes the occasion as â€Å"one of the biggest party’s ever that night back at home†, It is important in the context of the film, that, despite the large amount of people the party should be held in home that is the central contention of the film, Con’s dialogue with Dennis adds humour to the scene when he says that: â€Å"this case has totally regained my faith in the legal system†, After this story board we could consider th representation of the Australian family Recurring figure in Australian films; â€Å"Typic al† Aussie bloke reflected in the behaviour of the male characters in this scene. Darryl takes on the traits of the bush myth – he values mateship, despises authority, bureaucratic institutions and snobbery

Economic constraints Essay

As part of my applied business GCSE, I have been asked to compare two different companies. The two companies I am going to compare are Nike and McDonald’s. Nike is an LTD, while McDonald’s is a franchise. At the end of this course I aim to get a better understanding of how businesses run.  The business location (McDonalds)  Most of McDonald’s earliest restaurants were opened in the UK during the 1970s, many customers were willing to travel miles to visit them. This specific McDoands is located in archway (N19) McDonald’s believe that their customer convience & research are the things that drive force behind McDonald’s restaurants and locations. Such development has led to new McDonald’s in sites as varied as cross-channel ferries, a bowling alley and London’s former County Hall. The Company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant. When McDonalds decide to open a new restaurant, it is considered as a long-term proposition. For McDonalds, local knowledge is a key factor to choosing new locations. McDonald’s relies on discussions with local managers who are involved at the grass roots level with their local communities.  Key customers & competitors. (McDonalds)  McDonald’s are one of the leading providers of quick service food globally. In the UK, the company has 1,250 restaurants – around 500 of which are franchised operations. Seen as how McDonalds are a very big and successful franchise, they are bound to have competitors such as:McDonald’s are one of the only franchises to have a goal of no more than two complaints per restaurant per month. Using Business Objects to spot problems early, such as staffing levels, some 500 stores have achieved zero complaints for more than two months. In McDonalds, customer service is improved by information from the three â€Å"Mystery Shopper† visits to each restaurant monthly. This information includes, amongst other criteria, whether or not there was a friendly greeting, whether the server was wearing a name badge, as well as the overall cleanliness of the restaurant.  Some of McDonald’s external influences may affect the way that the business is managed and run. For example, if there were complaints being made about the level of pay for its workers then McDonald’s might have to respond to this. Even though it could be argued that the workers demands are not an external influence the company would still face pressure to make judgments about the nature of its decision-making.  The business location (Nike) Nike are known worldwide and have many stores throughout different countries, these include of:  Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Israel, Italy, Netherlands, Norway, Poland, Portugal, Russian federation, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, UK and Ireland.  In Nike’s case, it is very important that all of their locations suit to their liking because Nike aims to get out of their store locations including, profit and popularity. Before building a new store, Nike may need to take into account the following factor.

Censoring Pleas for Help Essay Example for Free

Censoring Pleas for Help Essay In Dwight Lee’s essay, â€Å"Censoring Pleas for Help,† the Georgia-based economics professor notes the strange contradiction between popular opposition to censorship and widespread support of price controls. Lee’s primary contention with this political dissonance is that it is not only ethically inconsistent, but reflects an oversight of how markets help communicate economic needs, particularly with regards to the sudden needs which emerge in the wake of natural disasters. Much of the support for price controls stems from fear of â€Å"price gouging,† which is essentially occurs when suppliers attempt to take advantage of sudden demand by raising prices to maximize profit during the period of demand. Lee notes that in his home state, there exists a price gouging law which is designed to prevent such a situation from happening by forbidding suppliers from charging more for their goods than they did the day before a disaster strikes. Lee notes that: â€Å"[†¦] building contractors and construction supplies from several states had poured into Atlanta immediately after it suffered massive tornado damage. Can anyone seriously believe that this help would have poured in from far away if the â€Å"price gouging† law had been perfectly enforced, or that the help was not reduced by the enforcement that had occurred?† (Lee 1999) The crux of Lee’s argument is that price controls are essentially a form of economic censorship which restricts the ability of prices to communicate market demands. To that end, he argues that prices are better understood as the most efficient means by which markets, such as disaster victims, communicate their need for help in the form of resources and supplies. This is not to devalue the contributions and assistance that some have provided for free, but the economic distinction made above between humanitarian aid and supply-demand response is not a trivial one. While those who provide supplies for free are to be commended, it is important to recognize the potential mistake in relying on altruism and humanitarian sensitivity as the primary forces driving resource redistribution. Such a view presumes that humanitarian aid is an objective force that responds to the needs of disaster victims efficiently. In effect, Lee’s argument is that while high prices should not be raised to wildly disproportionate levels,   allowing them to fluctuate free of price controls ensures that they can communicate needs more efficiently, for â€Å"high prices [†¦] insure that pleas for help will be met with a quick and effective response.† Complementary to his point, Lee observes that price controls censor this economic communication and effectively disrupt the ability of customers to express their needs. He notes that in Charleston, price controls prevented a local hardware store from legally being able to sell generators at a higher price nor could the locals communicate their demand to outside suppliers of generators. The result was that one hardware store owner sold one of only two generators in his possession to a friend, at the expense of groceries with a greater demand in the form of thousands of dollars worth of food that needed refrigeration. Simply put, humanitarian aid relies on the initiative of those with the resources and the sense of philanthropy to contribute to disaster relief, which is all well and good, but does not compare to the efficacy of free moving prices in expressing the demands that emerge in the wake of a natural disaster. As far as economics are concerned, price controls merely censor the ability of these sudden emergent markets to communicate those demands. Lee, Dwight R. â€Å"Censoring Pleas for Help.† The Freeman, January 1999. Retrieved online on February 25, 2009 from: http://www.thefreemanonline.org/columns/censoring-pleas-for-help/ Censoring Pleas for Help. (2017, Jan 13).

Q3 Essay Example | Topics and Well Written Essays - 500 words - 1

Q3 - Essay Example It is important in improving the organization’s competitiveness through ensuring that the customers are loyal to it as well as the optimization of innovative products and services from the organization (Day et al 2000). More over, management as well as employees use this technology to put together and evaluate data obtained regarding customers for the purpose of developing a strong relationship between them and the customers. This strengthens the basis for new product development as well establishing market for the organization’s products. It is clear that customer relationship management is the core technology for the organization due to the fact that without it, banks may not be able to obtain essential information concerning customers, which affects the banking system in one way or another. Any organization is usually concerned with enhancing its competitiveness in the market. CRM technology helps in solving issues regarding competitiveness, thereby making it possible for an organization to accomplish its goals. This technology has encouraged innovativeness in the organization (Percival 2006). The availability of information and the use of the customer oriented approach, which is enhanced by the CRM technology, have made product differentiation in the organization possible through innovativeness. This has increased the organization’s competitive advantage, which is a major factor that contributes to profitability. Technology that is core or enabling to an organization is identified through critically evaluating whether it is capable of assisting in the realization of organizational goals. It is also important to assess whether communication regarding the organization’s strategy is acquired in order to ensure that the organization has a basis for establishing the technology that is regarded as the core to the organization’s success. Such technology is usually understood by every employee in the organization who understands